We are a
Purpose driven
online marketing + webdesign agency
Years of Experience
E-mail marketing management services
With every custom e-mail strategy, you’ll receive services including a campaign and target strategy, and creative theme development. Plus, we offer design edits for each e-mail, coding of e-mails, website sign-up implementation, and A/B testing. A/B testing is important to help you understand what subject lines yield the highest open rate among recipients and help you to improve your campaign.
We’ll also test your emails, distribute your e-mails, and prune your database list. It’s extremely important to test your e-mails to take notes of things like if a user opens the e-mail based on the subject line, how users interact with your e-mails, and more.
We also offer a partially managed e-mail marketing service. This is great for businesses that already have their e-mail content squared away, but want a little help in terms of analytics and improving subject lines, buttons, etc.
7 reasons
e-mail marketing
is great for your business
With more than three billion people using social media, it’s becoming a go-to channel for:
E-mail marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
In fact, 89% of Americans check their e-mail at least once a day. That means if you adopt an e-mail marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.
It’s common sense to provide your target audience with messages that they’re bound to see, and their inbox is a perfect place to do that.
You can also use e-mail to get users to visit your storefront to make a purchase.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
If you don’t have a physical storefront, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the e-mail to your website, in the form of buttons and links throughout your e-mails, you’ll see more website traffic from your e-mail campaign as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
E-mail is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize e-mails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar or euro you spend in advertising, marketing, materials, or any other expenses.
The ROI of e-mail marketing is an incredible 4400%, which means for every $1 you spend on your e-mail marketing campaign, you’ll essentially make $44 in profit.
With that kind of ROI, there’s no reason you shouldn’t be adopting an e-mail marketing campaign for your business.
One of the goals of any digital marketing strategy is to increase clicks to your website.
Whether it’s with a Facebook post, a button on your website, or a link another website, you want to do everything you can to get people to visit your website.
When compared to tweets, e-mails are six times more likely to get a click.
If you’re looking for a digital strategy that drives conversions, e-mail marketing is one of the best.
In fact, e-mail marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, e-mail marketing is a great way to do so.
Consider this before deciding to do e-mail marketing on your own
Many small business owners do it all in-house — their bookkeeping, payroll, content creation, etc. But if you’re planning to do your e-mail marketing in-house, and learn it yourself, it’s important to ask yourself the following:
- Do I have extra time in my schedule to learn about e-mail marketing?
- Am I interested enough in e-mail marketing to give it my all?
- After I learn about e-mail marketing, do I have enough time to manage a campaign?
- Do I have time to reach out to potential customers?
- Do I have time to stay in touch with current customers?
These are all important and valid questions to consider before taking on e-mail marketing by yourself.
If you find that the answers to these questions are “no,” it’s time to start looking for an e-mail marketing management agency that fits your needs.
Our
Testimonials.
First of all, from the start to our current day to day working relationship with Boss Babe Brands, everyone has been pleasant, helpful and prompt in their responses. Every conversation adds value! Boss Babe Brands did a great job explaining how the company works, answering questions, and providing recommendations that lead to results. Secondly, Boss Babe Brands is the first external firm we have worked with who “got it” – i.e. who has been able to write content for us that is close to perfect the first time around. It sounds like ‘our voice” and your writers have done a great job understanding our complicated business and writing relevant and valuable content.
Why should I hire an agency to
take care of my e-mail marketing management?
think about
these benefits:
They know what they’re doing: Agencies specialize in providing e-mail marketing management to their clients, which means they have all the time and the resources necessary to be experts in the field. Your job is to run your business, and an agency’s job is to provide you with stellar email marketing services — and that’s just what they do.
They do everything for you: When you hire an e-mail marketing management agency, they offer everything necessary to create the perfect e-mail campaign. That means they typically offer the content, the e-mail design, the automated delivery, and more. At Boss Babe Brands, we offer monthly e-mail content creation, a campaign strategy, e-mail coding, split testing of subject lines, and so much more.
They offer different email options: Did you know there are many different kinds of e-mail campaigns? Each one is good for a different situation and a different target audience, and most e-mail marketing agencies will offer numerous options.
They’ll tell you how your campaign is progressing: Most e-mail marketing management agencies also provide analytics for your e-mails. This is extremely important when you want to consistently improve your e-mail’s content, design, or approach. Analytics allows your e-mail marketer to give you information such as the open rate of an e-mail, if a user clicked a link in the e-mail, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.
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